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                                   THE FORMULA OF CANDY CRUSH

                                           Courtesy of Mark Martin Magayon

Candy Crush has become the most popular game of Facebook ever. The app also has become incredibly popular, and it’s still on the rise. But what’s the history behind the game? How did it come from being a simple idea into being one of the most popular games ever?

King.com was founded in 2002, and that is where basically all of King’s games make their debut. Candy Crush Saga made it’s debut there, and after the success, it was decided to be made into a Facebook game. Because King is a Facebook and mobile game developer, the teams and programmers are pretty limited. Candy Crush Saga was made by a team of less than 10 people. And the app was made by just 8 people.

In short, Candy Crush is a match-three game. It is just like any other match-three game until you get deeper into the game. Later things like chocolate, warp spots, bringing ingredients down, and much more elements are introduced into the game. By the time you get to that point in the game, you are usually pretty hooked. It can take days to pass levels due to the limitation on lives and moves given.

King’s Game Guru Tommy Palm says the reason behind Candy Crush’s success is simply that the game targets the right people. It’s not too serious, and it’s a fun game with fun little characters. Palm says they women do like it, there are plenty of men who’ve become hooked as well. Palm says that if you can successfully target women from the ages of 25-55, the game should become popular to many groups of people. Even teenagers have taken a liking to the mobile app, and the game is still growing in their circles.

The game was released to Facebook in April of 2012. It quickly became the best game on Facebook. Due to its immediate success, King become the second best Facebook game developer. The Facebook version of Candy Crush currently has around 9.7 million players a day, and that is a lot of players. Because of the success on Facebook, it made a lot of sense to them to turn Candy Crush into an app. And making such a move proved to be a winning move for them. Since the app’s release in November, 2012, it has reached tremendous success as well.

On Facebook, King sometimes messes with the levels. If a bunch of people are stuck on one level, they may update the game and make it a little easier. Tommy Palm says that the trick to making the popular and addictive is making it challenging but doable. If it’s too difficult, no one will play. But if it’s too easy, it isn’t challenging at all. So King has found the balance for Candy Crush, because once you play it, there usually isn’t any turning back.

In conclusion, Candy Crush Saga was developed by fewer than 10 people. It seems amazing because it’s a game with many levels, but they did it. The game reached success quickly after being released onto Facebook. It has been the number one game for awhile now, and it still is today. The app has been wildly successful as well. So this is just a little bit of the history behind Candy Crush Saga, and its amazing growth and popularity.

Source: (Candy Crush History-Google chrome)